Non classé
2019 May

What you didn’t know about the 1st

Expansion of Hotel Costes, the ever so happening Israeli restaurant Balagan, Fashion Trade Show Première Classe, the renowned design fair PAD, and Virgil Abloh’s 1st fashion show for Vuitton Homme, all of this takes place in the 1st.  But, where does the excitement around the first arrondissement come from? Whether it is a come and go fashion craze or and long standing trend, MR Agency invites you to discover the ins and outs of this iconic world-famous district, where MR Agency is pleased to open two new locations.

Premier arrondissement, from the Louvre and Tuileries gardens to Place Vendôme, from Rivoli to Castiglione via the Saint Honoré market, these locations are now being taken over by jewellers and couture houses, as well as multinationals wishing to settle in a renowned address. This go-to neighbourhood is also a known destination for buyers and professionals in the fashion and design industry looking for the latest "rising star".

Historically, Place Vendôme takes its name from the private mansion of the Duke of Vendôme and was designed by the architect Jules Hardouin Mansard in 1699. The square quickly became the object of desire for French luxury houses. It was in 1893 that Frederic    Boucheron settled there, making him the first jeweller of Place Vendome. Beyond the fact that it is located in the heart of Paris, this square derives its reputation from its history. If at the beginning it was the scene for political debates, it then became the center of Parisian high society, and the residence of noblemen, composers, writers and fashion designers alike Frédéric Chopin lived where the current Maison Chaumet stands, Madame de Parabère at the current Van Cleef and Arpels store, the compte de Beaucé and Castiglione within Boucheron's premises. Also, how can talk about this square and not mention the Hotel Ritz, where resided Coco Chanel, Marcel Proust, Hemingway and Scott Fitzgerald. Place Vendôme even influenced Coco Chanel’s design of the shape of her first perfume, Chanel N°5, with the bottle cap being the exact shape of the square.

Between the Napoleonic column in the center of Place Vendome and the Tulleries gardens where the annual PAD and Premiere Classe both take place, is rue Mont Thabor. Rue Mont Thabor is the street home to the trendy Ferdi restaurant and speciality boutiques such as Gianvito Rossi.   It is behind the Hotel Le Meurice, that MR Agency opens its new showroom at 12 rue Mont Thabor.  Baptised MR12, this 115m2 showroom has a 70m2 open space and private courtyard planted with trees.

Would you want to present your collection in this area? Would you like to organise  a cocktail with your employees or customers?  Now is the time! Please contact us.

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