Fashion Week 2020 in the Covid19 era: 100% digitalized editions?
In the era of social distancing, the global fashion industry is forced to accelerate even faster towards digitisation and must rely on innovative alternatives to physical fashion week presentations. This season, in a context of regulated deconfinement, the cities of London, Paris and Milan are opting for an entirely digital Fashion Week. The English capital opened the ball rolling on Friday 12 June 2020 by orchestrating the very first digital rendez-vous dedicated to the presentation of British collections.
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