Four times a year, Paris hosts fashion houses, designers and lovers of fashion at a prestigious week-long event called Paris Fashion Week (“Semaine de la Mode de Paris” in French). During these times, designers showcase their collections at venues throughout the city, with shows ranging from the top fashion houses to new and emerging brands.
Paris Fashion Week showcases three categories of design: Men’s Fashion, Haute Couture and Ready to Wear. (more information on the website of Fédération de la Haute Couture)
Paris’s cultural diversity is evident in the designers that choose the City of Love as the backdrop for their shows. From Elie Saab from Lebanon and Louis Vuitton from Paris to Issey Miyake from Japan, designers and spectators from all over the world come for the can’t-miss event.
However, with the global pandemic that is COVID-19, Paris Fashion Week – like everything in life – has changed. Many designers pulled out of the event in 2020, and spectators did not attend. In-person showrooms that usually would host sales campaigns took place virtually. (See our article on events in the face of pandemic-related restrictions).
We’ve come a long way since 2020, and with the help of social distancing, quarantine rules and vaccinations, Paris Fashion Week has sporadically made a comeback! And now, in the “new normal” world, designers have made their final adjustments, the models are ready to hit the runway and the spectators’ eyes are eager to come back and experience all that Paris Fashion Week has to offer this June.
September 2021 marked the beginning of the resurgence of Paris Fashion Week. The aftermath of the pandemic was visible with masks, vaccination cards and social distancing all required. Many designers channeled the frustration of the pandemic into their craft and curated collections to represent dark times becoming lighter. September Fashion Week reenergized spectators and gave us an optimistic glimpse into how future Fashion Weeks could look.
The new year brought new changes to the Paris Fashion Week scene. The January 2022 Fashion Week retained elements of the previous fashion week, like a partially digital format. The digitization made the event accessible for all. Some designers opted for an in-person show. The slow trickle of a return to normalcy gave people hope about the future of fashion weeks.
March 2022 was the first official Fashion Week back. With it came the reemergence of Americans in Paris. The Row, a brand founded by Mary-Kate and Ashley Olsen, was one of many American brands to re-enter the Paris Fashion Week scene. In-person runway shows became more popular, with brands like Louis Vuitton, Off-White and Balmain hosting shows again. The broader adaptation of live streaming continued, with 13 digital-only events during the week.
Now we’re turning our attention to June Paris Fashion Week with full steam ahead. This year, houses and designers showcased menswear from Tuesday, June 21 to Sunday, June 26 and Haute Couture from Monday, July 4 until Thursday, July 7. During this time, the City of Lights was transformed into a fashion lover’s dream and hosted designers, celebrities and spectators.
This was the first time Australians returned now that the country’s restrictions have been lifted. In fact, countries from all over the world were represented this June Fashion Week, from Italians and Americans to Parisians and Londoners. While Asian citizens were not in attendance, Asian brands were represented by local agents.
With the return to (a new) normalcy with Fashion Week comes the need for showrooms. The MR Agency manages several exceptional venues located between the Marais, Saint Germain des Prés and Avenue Hoche in the 8th District of Paris. Both professional and private clients can take advantage of these ephemeral locations for Fashion Week. Our unique locations are ideal for Fashion Week showrooms, pop-up stores, product presentations and events. ( see our available locations ).
Fashion Week is an excellent time for a company to make itself known to others, develop its brand identity by conveying a positive and dynamic image of the company, assert its notoriety, present a new collection, reach a new clientele and facilitate sales. A fashion week showroom is the perfect way to do that. At MR Agency, our team and the most recognized external service providers strive to assist you in curating your showroom.
We offer production services for logistics and transportation, sourcing of racks and displays, gathering furniture, hiring staff and models, safety & security (including Covid-19 safety) and anything else you may need. We know it is essential to choose the ideal geographical location for your fashion week showroom rental to optimize your investments. Our venues are strategically located in the central districts of Paris, close to metros, bus stations and parking lots, allowing for the passage of potential customers.
We are excited to see what this season’s Fashion Week has in store and even more excited to help turn our client’s vision into a reality. Don’t hesitate to contact us for more information on curating your perfect showroom for Fashion Week or any other event.